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Platforms: Xbox.com Goal
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Team: Payments, Product, Engineering, Legal, Design
Platforms: Xbox.com Goal
Promote Apple Pay and Google Pay as Express Checkout options by surfacing them earlier in the purchase flow, reducing friction and encouraging adoption of faster wallet-based payment methods. Although the experience needed to be fully responsive, the initiative prioritized the mobile experience first, establishing patterns that would inform future Xbox mobile commerce and app experiences.","absoluteBoundingBox":{"x":6640.0,"y":600.0,"width":343.0,"height":391.0},"isolatedAbsoluteRenderBounds":{"x":6640.14404296875,"y":605.47998046875,"width":340.4228515625,"height":382.720031738281},"relativeTransform":[[1.0,0.0,16.0],[0.0,1.0,354.0]],"size":{"x":343.0,"y":391.0},"fills":[{"opacity":0.449999988079071,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"P","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[102,102,102,102,102,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,102,102,102,102,102,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,102,102,102,102,102,102,102,102,102,102,103,103,103,103,103,103,103,103,103,103,103,102,102,102,102,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103],"characters":"Role: Senior UX Designer
Team: Payments, Product, Engineering, Legal, Design
Platforms: Xbox.com\n\nGoal
Promote Apple Pay and Google Pay as Express Checkout options by surfacing them earlier in the purchase flow, reducing friction and encouraging adoption of faster wallet-based payment methods.\n\nAlthough the experience needed to be fully responsive, the initiative prioritized the mobile experience first, establishing patterns that would inform future Xbox mobile commerce and app experiences.","lineIndentations":[0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.09,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":26.1000003814697,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"103":{"fontFamily":"Albert Sans","fontPostScriptName":"AlbertSans-Regular","fontStyle":"Regular","fontSize":16.0,"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.305419623851776,"g":0.305419623851776,"b":0.305419623851776,"a":1.0},"visible":true,"opacity":1.0}],"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"102":{"fontFamily":"Albert Sans","fontPostScriptName":"AlbertSans-Bold","fontStyle":"Bold","fontSize":16.0,"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.305419623851776,"g":0.305419623851776,"b":0.305419623851776,"a":1.0},"visible":true,"opacity":1.0}],"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"148:18945":{"type":"RECTANGLE","id":"148:18945","name":"xbox mobile screens 1","absoluteBoundingBox":{"x":5790.0,"y":1452.0,"width":740.0,"height":253.0},"targetAspectRatio":{"x":4096.0,"y":1403.0},"isolatedAbsoluteRenderBounds":{"x":5790.0,"y":1452.0,"width":740.0,"height":253.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1269.0]],"size":{"x":740.0,"y":253.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"e364d0dcb2f9d27ebf686820d9eb2e93e267aac9","originalImageWidth":4096,"originalImageHeight":1403,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"mobile screens showing a multi-step flow to get to Google pay","ariaAttributes":{},"interactions":[]},"148:18927":{"type":"FRAME","id":"148:18927","name":"Headline","absoluteBoundingBox":{"x":5790.0,"y":303.0,"width":740.0,"height":105.0},"isolatedAbsoluteRenderBounds":{"x":5790.0,"y":303.0,"width":740.0,"height":105.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,120.0]],"size":{"x":740.0,"y":105.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","counterAxisSizingMode":"FIXED","children":["148:18929","148:18930"]},"148:18946":{"type":"TEXT","id":"148:18946","name":"The challenge The Xbox app team’s initial mobile-first wireframes prioritized Apple Pay and Google Pay at the top of the payment screen. However, this surfaced competing priorities across internal stakeholders. Teams responsible for gift card balances and Xbox MasterCard loyalty and rewards were concerned that emphasizing Apple Pay and Google Pay would reduce visibility for their offerings. Because Apple Pay and Google Pay could not be used in combination with rewards or gift balances, presenting all options simultaneously created: Potential frustration at the inability use use points or balances with Apple Pay and Google Pay Visual noise and interaction friction Potential paradox of 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challenge\nThe Xbox app team’s initial mobile-first wireframes prioritized Apple Pay and Google Pay at the top of the payment screen.\n\nHowever, this surfaced competing priorities across internal stakeholders.\n\nTeams responsible for gift card balances and Xbox MasterCard loyalty and rewards were concerned that emphasizing Apple Pay and Google Pay would reduce visibility for their offerings.\n\nBecause Apple Pay and Google Pay could not be used in combination with rewards or gift balances, presenting all options simultaneously created:\nPotential frustration at the inability use use points or balances with Apple Pay and Google Pay\nVisual noise and interaction friction\nPotential paradox of 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To ensure the wallet buttons integrated seamlessly with the Xbox design system, I reviewed Apple Pay and Google Pay developer documentation and confirmed that their button corner radii could be customized to match the surrounding UI.","absoluteBoundingBox":{"x":4686.0,"y":2730.0,"width":740.0,"height":396.0},"isolatedAbsoluteRenderBounds":{"x":4686.14404296875,"y":2737.60009765625,"width":737.728515625,"height":385.599853515625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,2547.0]],"size":{"x":740.0,"y":396.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.305419623851776,"g":0.305419623851776,"b":0.305419623851776,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"P","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[113,113,113,113,113,113,113,113,113,113,113,113,113,113,113,113,113,113,113],"characters":"My design proposal\nTo balance these competing priorities, I proposed introducing conditional logic into the payment experience.\n\nApple Pay and Google Pay would be surfaced prominently only when users did not have gift balances or reward points available to redeem or earn by using their Xbox MasterCard.\n\nThis approach:\nReduced visual clutter\nPrevented incompatible payment combinations\n\nI also refined the copy to clearly communicate that Express Checkout represents a separate purchase path from other payment methods.\n\nTo ensure the wallet buttons integrated seamlessly with the Xbox design system, I reviewed Apple Pay and Google Pay developer documentation and confirmed that their button corner radii could be customized to match the surrounding UI.","lineIndentations":[0,0,0,0,0,0,1,1,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE","UNORDERED","UNORDERED","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Albert Sans","fontPostScriptName":"AlbertSans-Regular","fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.08,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":23.2000007629395,"lineHeightPercent":120.83332824707,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"113":{"fontFamily":"Albert Sans","fontPostScriptName":"AlbertSans-SemiBold","fontStyle":"SemiBold","fontSize":20.0,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"145:10412":{"type":"TEXT","id":"145:10412","name":"Role: Senior UX Designer
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Platforms: Xbox.com Goal
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Team: Payments, Product, Engineering, Legal, Design
Platforms: Xbox.com\n\nGoal
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