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Team: Product, Engineering, Marketing, Design
Platform: Microsoft.com Goal Enable small businesses to easily track and manage purchases. The problem Microsoft began enabling verified small businesses (under 25 employees) to purchase products through the existing consumer web store platform at discounted rates. While these customers shop like consumers, their post-purchase needs are more administrative. Small businesses often require clearer transaction records, visibility into purchases made by team members, and access to recipient and fulfillment details. Microsoft’s existing order management interfaces served two very different audiences: Consumers – simple purchase histories Enterprise IT professionals – complex administrative dashboards Small business purchasers fell into the gap between the two. Design challenge How might we provide small businesses with clear administrative order information within the same familiar store environment where purchases were made? This challenge was further complicated by platform limitations. Certain advanced capabilities—including license management, returns, and line-item cancellations had to remain on the enterprise platform or be handled through customer support. The experience therefore needed to provide meaningful order visibility while operating within these technical constraints. Solution approach I designed the SMB post-purchase experience around familiar consumer purchase flows, ensuring the interface remained approachable while supporting the additional clarity small businesses require. 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Platform: Microsoft.com\n\nGoal\nEnable small businesses to easily track and manage purchases.\n\nThe problem\nMicrosoft began enabling verified small businesses (under 25 employees) to purchase products through the existing consumer web store platform at discounted rates.\n\nWhile these customers shop like consumers, their post-purchase needs are more administrative. 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Team: Product, Engineering, Marketing, Design
Platform: Microsoft.com Goal Enable small businesses to easily track and manage purchases. The problem Microsoft began enabling verified small businesses (under 25 employees) to purchase products through the existing consumer web store platform at discounted rates. While these customers shop like consumers, their post-purchase needs are more administrative. Small businesses often require clearer transaction records, visibility into purchases made by team members, and access to recipient and fulfillment details. Microsoft’s existing order management interfaces served two very different audiences: Consumers – simple purchase histories Enterprise IT professionals – complex administrative dashboards Small business purchasers fell into the gap between the two. Design challenge How might we provide small businesses with clear administrative order information within the same familiar store environment where purchases were made? This challenge was further complicated by platform limitations. Certain advanced capabilities—including license management, returns, and line-item cancellations had to remain on the enterprise platform or be handled through customer support. The experience therefore needed to provide meaningful order visibility while operating within these technical constraints. Solution approach I designed the SMB post-purchase experience around familiar consumer purchase flows, ensuring the interface remained approachable while supporting the additional clarity small businesses require. 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Platform: Microsoft.com\n\nGoal\nEnable small businesses to easily track and manage purchases.\n\nThe problem\nMicrosoft began enabling verified small businesses (under 25 employees) to purchase products through the existing consumer web store platform at discounted rates.\n\nWhile these customers shop like consumers, their post-purchase needs are more administrative. Small businesses often require clearer transaction records, visibility into purchases made by team members, and access to recipient and fulfillment details.\n\nMicrosoft’s existing order management interfaces served two very different audiences:\nConsumers – simple purchase histories\nEnterprise IT professionals – complex administrative dashboards\n\nSmall business purchasers fell into the gap between the two.\n\nDesign challenge\nHow might we provide small businesses with clear administrative order information within the same familiar store environment where purchases were made?\n\nThis challenge was further complicated by platform limitations. 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Team: Product, Engineering, Marketing, Design
Platform: Microsoft.com Goal Enable small businesses to easily track and manage purchases. The problem Microsoft began enabling verified small businesses (under 25 employees) to purchase products through the existing consumer web store platform at discounted rates. While these customers shop like consumers, their post-purchase needs are more administrative. Small businesses often require clearer transaction records, visibility into purchases made by team members, and access to recipient and fulfillment details. Microsoft’s existing order management interfaces served two very different audiences: Consumers – simple purchase histories Enterprise IT professionals – complex administrative dashboards Small business purchasers fell into the gap between the two. Design challenge How might we provide small businesses with clear administrative order information within the same familiar store environment where purchases were made? This challenge was further complicated by platform limitations. 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